Gian Mario Borney has been teaching Fashion Economics and Marketing at Istituto Secoli since 2022. Since completing his university studies at Bocconi with a specialization in International Marketing, his professional career has remained focused on the textile, fashion, and luxury sectors at an international level. He has balanced significant strategic consulting experience, working for prestigious American and Italian firms on projects for major luxury brands and in the distribution sector, with management roles for industry-leading companies and positions as a lecturer at prominent institutions. Today, he possesses a diverse wealth of experience and knowledge, along with a rare global strategic perspective on the macro and micro dynamics of this complex industry, which is currently facing a future full of challenges and opportunities. He is the co-author of the book “The Branded Supply Chain,” published in July 2021 by Bocconi Press, which addresses the innovative theme of sustainability as an opportunity to generate brand value.
“Teaching represents a joyful opportunity to share my wealth of experience and perspectives with the talents of the future. My ambition is to help them contextualize the complex transformations taking place in this industry and its markets, while striving to pass on the passion and curiosity that—after many years of professional activity—people say still characterize me today. ”.