On July 8, 27 designers from Istituto Secoli presented their style projects during the traditional Secoli Fashion Show: this year, the event was once again broadcast via streaming.
The concept that inspired the outfits is GE.NE.RA., a study of the evolution of the digital and virtual world through art, video content, music, social platforms, and photography. Three Women’s Collections and one Men’s Collection were showcased -r. GE.NE.RA. a. Augmented Reality, f. GE.NE.RA. o. Holographic Photography, v. GE.NE.RA. a. Video Art, v. GE.NE.RA. m. Video Music – composed of original garments.
Opening the event was Designer to Watch, featuring capsule collections by emerging talents Anna Peretto, Giovanni Notarnicola, and Federica Passera.
Read the full press release!