SECOLI FASHION SHOW 2021
GE.NE.RA.
GE.NE.RA. as a study of the evolution of the digital and virtual world through art, video content, music, social platforms, photography. A compromise between old and new that “generates” a new thought through a temporal journey that begins from the post-modern era, crossing through the contemporary, up to the definition of a post-contemporary epoch.
GE.NE.RA leads to the creation of “GE.NE.RI”.
r.GE.NE.RA.a
Augmented Reality – Space and body increase, performing an extension. Real identity expresses the concept of physicality through a concrete and tangible transition, reaching a suspended and extended world that finds a new definition in augmented reality, for an idea of non-real physicality.
f.GE.NE.RA.o
Holographic Photography – Hyperconnection as digital resurrection, a connection between the real and the immaterial. The holographic object as a symbol, evolution, future projection of a post-contemporary, stratified medium, symbolizing a “re-generation”.
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Video Music – A passing flow, giving life to a new meaning in the subject listening. The flow is continuity, rhythm, movement, it becomes form and color, color and perception, creating a new identity. A dimension is “generated” within which sound and body merge and elevate.
v.GE.NE.RA.a
Video Art – A decontextualized flow of images, the re-signification of the word as experimentation with new messages, leading to the “generation” of a new aesthetic correspondence between digital processing and the use of codes.
