Nicola Conserva and Ruya Tekce are the winners of The Menswear Design Contest 2017. Istituto Secoli in Milan has concluded the second edition of the international contest dedicated to men’s fashion, aimed at students and non-professional fashion enthusiasts. “PRECIOUS” was the theme of this edition. The mood for inspiration tells the story of an elegant and “precious” man, wearing an outfit with clean and simple lines, embellished with fabric inserts, embroidery, and sophisticated, minimal accessories always within the garment. Nicola Conserva received the most votes on social media and was awarded the first prize: a stay in Florence and tickets to Pitti Immagine Uomo; Ruya Tekce won the second prize and will be able to experience Pitti next January.