Porta Venezia Design District × Istituto Secoli

UNIFORM &
Visual Project

The uniform that tells the story of the neighborhood. Secoli designers interpret the soul of Porta Venezia: historic and monumental, yet rebellious and contemporary. The result is a gender-neutral, iconic, and sustainable uniform for the District's staff.

Creative Direction Arthur Arbesser & Domenico Civita
Istituto Secoli April 21 – 24
Teatro Elfo Puccini April 21 – 26

01 — Creative Direction

Arthur Arbesser

01

Arthur
Arbesser

Creative Direction — PVDD × Istituto Secoli 2026

Born in Vienna, Arthur Arbesser is one of the most refined designers of his generation. Trained at Istituto Marangoni in Milan and Central Saint Martins in London, he worked with Giorgio Armani before founding his own brand in 2013.

His approach combines architectural rigor and chromatic sensitivity in a radically contemporary vision of the wardrobe — always attentive to the territory, the urban fabric, and the community.

For the PVDD × Istituto Secoli 2026 project, Arbesser guided the students in interpreting Porta Venezia as a visual and identity system, transforming the neighborhood into a fashion language.

Role Creative Director
Project PVDD × Istituto Secoli — Uniform & Visual Project
Istituto Secoli April 21 – 24, 2026
Teatro Elfo Puccini April 21 – 26, 2026
Arthur Arbesser — review session Review session — Istituto Secoli
Arthur Arbesser — presentation Presentation to students

02 — Designer

Claudia Romeo

02

Claudia
Romeo

Istituto Secoli — PVDD 2026

Claudia Romeo's project stems from an investigation of the Porta Venezia neighborhood as a space of identity and alterity: the historical overlap between Milanese monumental heritage and the Ethiopian community that has lived in and shaped the neighborhood for decades.

The core of the project is coffee — in Ethiopian ቡና (buna) — as a ritual, social, and visual symbol. The Ethiopian coffee ceremony, its cultural meaning, and its unifying power become design material: an original print inspired by African wax fabrics, built from the typography of Ethiopian characters.

The garment — a reversible oversized jacket with a hood — combines urban functionality and cultural storytelling. The turquoise version reveals the print as a lining, with its patterns emerging at the edges, cuffs, and hood.

Concept Identity and Alterity in the Porta Venezia Neighborhood
Inspiration Ethiopian coffee ceremony · African wax fabrics
Garment Reversible oversized jacket with hood · 4 colorways
Fabrics Waterproof trench canvas · Peach-feel nylon
Creative Direction Arthur Arbesser
Claudia Romeo — final render Final render — front and back
Claudia Romeo — sketch detail Sketch and print details

The Visual Concept

The Neighborhood's Print

The Ethiopian character for "coffee" — ቡና — is deconstructed, reinterpreted, and multiplied in an all-over pattern that evokes the wax fabrics of Sub-Saharan trade. An identity graphic born from the intertwining of two cultures coexisting in Porta Venezia.

Navy
Turquoise
Burgundy
Lilac
Peach
Black
Materials and sketches — Claudia Romeo

Final Sketches

Reversible Colorways

Sketch Sketch-03 — Navy/Turquoise

Sketch-03 · Navy + Print

Wax print detail

Wax print · Detail

Sketch review

Sketch review

Video

The Garment in Motion

03 — Designer

Daniele Cavallo

03

HOW BEAUTIFUL IT IS
TO BE FAST

Daniele
Cavallo

Istituto Secoli — PVDD 2026

Daniele Cavallo's project is born from Milan's inexhaustible energy — frantic, chaotic, dynamic. Instead of dampening this tension, the capsule celebrates it, transforming it into aesthetics and identity.

The concept is rooted in Futurism and its manifesto of speed: the project reinterprets Giacomo Balla's Anti-Neutral Suit Manifesto, which called for abandoning static forms in favor of bold, dynamic, and vibrant lines.

Contour lines (isoipse) — cartographic elevation lines — become the graphic sign of this tireless energy: dynamic, closely spaced, and vibrant, they translate Milanese tension into a precise and pulsating aesthetic. An all-over print applied to an asymmetrically geometric capsule, in "muscular" colors: Very Violet, Very Yellow, Very Red, Very Blue, Very Beige.

Concept How beautiful it is to be fast
References Futurism · Anti-Neutral Suit Manifesto · Giacomo Balla
Print Contour lines as an urban metaphor
Palette Very Violet · Very Yellow · Very Red · Very Blue · Very Beige
Creative Direction Arthur Arbesser
Daniele Cavallo — worn render Worn render — Very Violet + Very Yellow
Daniele Cavallo — flat render Flat render — front and back

Color Card

Muscular Colors

The palette expresses itself through powerful, pulsating colors that tell the story of a tireless Milan always pushing forward. Each colorway pairs a solid tone with a version printed with contour lines.

Very Violet
Very Yellow
Very Red
Very Blue
Very Beige
Daniele Cavallo — technical sketch

Video

Turnaround 360°

04 — Designer

Cinzia Carecchio

04

Cinzia
Carecchio

Istituto Secoli — PVDD 2026

Cinzia Carecchio's project originates from direct observation of Porta Venezia as a living urban ecosystem: its historical architecture, its heterogeneous population, its energy layered over time.

The central garment is a jacket with an integrated balaclava — a system of coexisting layers: the jacket in navy technical fabric, the bright green knit balaclava hood emerging from the zip collar, and the V-shaped back panel revealing the color contrast.

The print was developed in two variants: Pattern 1 — staggered circles in green, orange, lilac, and gray, inspired by the octagonal shapes of Liberty-style floors — and Pattern 2 — the street map of Porta Venezia reinterpreted as an all-over graphic, tracing the residents' paths.

Garment Jacket with integrated knit balaclava
Pattern 1 Octagonal circles — Liberty · Green · Orange · Lilac · Gray
Pattern 2 Street map of Porta Venezia as an all-over print
Fabrics Navy technical fabric · Ribbed green knit · Printed lining
Creative Direction Arthur Arbesser
Cinzia Carecchio — worn render Worn render — front and back
Moodboard Porta Venezia — Cinzia Carecchio Moodboard — Porta Venezia
Front/back sketch with pattern and palette

Palette & Pattern

Two Prints,
One Neighborhood

The octagonal pattern reinterprets the Liberty motifs of Porta Venezia's historical facades. The cartographic pattern transforms the real streets of the neighborhood into an all-over design that literally brings the city onto the body.

Green
Lilac
Orange
Gray
Navy

Video

Turnaround 360°

05 — Designer

Sasha Trettenero

05

Sasha
Trettenero

Istituto Secoli — PVDD 2026

Sasha Trettenero's project brings a radically contemporary vision to the heart of Porta Venezia: a uniform that does not hide, but declares itself. Pink — a single, total, all-encompassing tone — becomes the visual code for the district's staff.

The garment is a multi-pocket garment-dyed denim jacket, oversized with a mandarin collar, a hidden zip closure, and a bellows pocket system on the front and back. The back bears the word STAFF as a visible and proud identity statement.

The palette is monochromatic — pink in various saturations — paired with blue-gray trousers. A garment that transforms the wearer into a recognizable and inclusive part of the neighborhood.

Garment Multi-pocket garment-dyed denim jacket · Total pink
Detail STAFF wording on the back · Mandarin collar · Hidden zip
Palette Powder pink · Full pink · Magenta · Blue-gray
Fabric Garment-dyed denim · Tone-on-tone variants
Creative Direction Arthur Arbesser
Sasha Trettenero — worn render Worn render — front and back
Sasha Trettenero — illustrated sketch Illustrated sketch — front and back

Color Palette

Pink
as a Uniform

A single color declined in different saturations to create depth and variety within a coherent and instantly recognizable visual system in the neighborhood.

Powder
Pink
Full
Magenta
Blue-Gray
Colorways sketches — Sasha Trettenero

Video

Turnaround 360°

06 — Designer

Elisa Brun

06

Elisa
Brun

Istituto Secoli — PVDD 2026

Elisa Brun's project stems from the duality of Porta Venezia: a Milanese neighborhood where historical stratifications and contemporary drives coexist. Three sources converse with each other — the Futurist Fashion Manifesto, Liberty architecture, and the neighborhood's queer nightlife — creating an imagery where memory, avant-garde, and underground culture overlap.

The garment is a structured, total black cropped jacket with a high mandarin collar and a central zip closure. The diagonal lines carved into the fabric build a sharp geometry that recalls Liberty architecture and Futurist tension. On the front: pocket panels, multiple sliders, cuts. On the back: a soft, non-adhering panel, suspended like a second skin.

A garment that declares belonging to the neighborhood without sacrificing its underground identity.

Concept Futurism · Liberty · Queer nightlife — duality of Porta Venezia
Garment Structured cropped jacket · Total black · High collar
Details Pocket panels · Multiple sliders · Diagonal cuts · Soft back panel
Palette Total black — full black with raised details
Creative Direction Arthur Arbesser
Elisa Brun — worn and flat render Worn render + flat render — front and back

Concept

"Memory, avant-garde, and underground culture overlap in an imagery that does not choose — it belongs to everything."
Total Black · Structured fabric
Soft back panel
Raised diagonal cuts
Elisa Brun — session with Arbesser

Video

The Garment in Motion

Project Notes

The idea stems from the duality of Porta Venezia, a Milanese neighborhood where historical stratifications and contemporary drives coexist. The inspiration draws from the Futurist Fashion Manifesto, intended as a tension towards movement, speed, and the breaking of conventions, from Liberty architecture, with its ornamental and decorative lines, and from queer nightlife, a nocturnal expression of freedom, fluid identity, and the performativity of the body.

07 — Designer

Emma Canova

07

Emma
Canova

Istituto Secoli — PVDD 2026

Emma Canova's project is born from a fundamental idea: combining different elements to achieve harmony. The synergy created when heterogeneous components find themselves in the same environment — they converge, exchange, communicate, learn. Porta Venezia as a model of cohabitation.

The garment is a unisex jacket, developed in a size 48 with raglan shoulders that adapt to various measurements. The front is divided into three pieces by sinuous cuts where the pockets are inserted. The side is oblique and moved forward by 7 cm. The closure is an asymmetrical and oblique zip. The collar is crater-shaped.

The fit is loose, the armhole very wide — to provide freedom of movement. The palette is strictly neutral: three deep grays blending with the wool-blend bouclé fabric.

Concept Articulated harmony — synergy among diversity
Garment Unisex jacket · Raglan shoulders · Crater collar
Construction Asymmetrical oblique zip · 3 front panels · Sinuous cuts
Palette #181818 · #393939 · #868473 — three grays
Creative Direction Arthur Arbesser
Emma Canova — worn render Worn render — final version

Palette

Three Grays

#181818
#393939
#868473

A palette that disappears into the urban landscape only to reappear in the details — the crater collar, the oblique zip, the sinuous cut of the panel. The uniform that does not yell, but reveals itself.

Technical Notes

Articulated
Harmony

Shape Unisex jacket, base size 48, adaptive raglan
Closure Asymmetrical oblique zip, sewn on a sinuous cut
Collar Crater-shaped — wide, autonomous, architectural
Side Oblique, moved +7 cm for left pocket access
Freedom Very wide armhole — maximum freedom of movement

Video

The Garment in Motion

08 — Designer

Lorenzo Guazzaroni

08

THE TURN
PORTA VENEZIA HAS TAKEN

Lorenzo
Guazzaroni

Istituto Secoli — PVDD 2026

Lorenzo Guazzaroni's project starts from a precise observation: the turn Porta Venezia has taken. Not the fold of a fabric — but the fold of the neighborhood, its deviation from the expected path, its way of being bourgeois and rebellious all at once.

The chosen symbol is the mouth: where the voice, protest, and desire emerge. A symbol of sexuality and eroticism, the mouth becomes the internal lining of the jacket — the map of Porta Venezia printed inside, hidden, revealed only to those who open the garment.

The garment is a waxed denim field jacket — four flap pockets, shirt collar, snap button closure, adjustable bottom strap. Olive green for the final render, with black and CG7 as alternative colorways. Fabric: 12 oz 100% cotton denim with a wax coating.

Concept The turn Porta Venezia has taken · The mouth as a symbol
Garment Field jacket · 4 flap pockets · Shirt collar
Lining Map of Porta Venezia printed inside
Fabric Denim 12 oz 100% CO · Denim 9 oz 97% CO 3% EL · Wax coating
Palette BLK · CG7 · Olive Green
Creative Direction Arthur Arbesser
Lorenzo Guazzaroni — catwalk render Catwalk render — Olive green · Wide leg gray trousers

Fabrics & Palette

Waxed Denim

BLK
CG7
Olive Green
Denim 12 oz — 100% Cotton
Denim 9 oz — 97% CO · 3% EL
Wax coating

Inner Lining

The Hidden Map

The jacket's inner lining features a printed map of Porta Venezia. The neighborhood is worn literally — not on display, but hidden inside. A declaration of belonging reserved for those who know where to look.

Mouth · where the voice emerges · protest · sexuality · eroticism

Video

The Garment in Motion

PVDD × Istituto Secoli · April 2026

UNIFORM & Visual Project

Creative Direction: Arthur Arbesser & Domenico Civita
Istituto Secoli April 21–24 · Teatro Elfo Puccini April 21–26

With the support of

Special Thanks

Zerow for providing the fabrics. A pioneer brand in circular fashion, specialized in enhancing high-quality raw materials at the end of their production cycle.

zerow.it ↗

Teatro Elfo Puccini, which will host part of the installation inside its Foyer from April 21 to 26, 2026.

elfo.org ↗