Porta Venezia Design District × Istituto Secoli
The uniform that tells the story of the neighborhood. Secoli designers interpret the soul of Porta Venezia: historic and monumental, yet rebellious and contemporary. The result is a gender-neutral, iconic, and sustainable uniform for the District's staff.
01 — Creative Direction
Creative Direction — PVDD × Istituto Secoli 2026
Born in Vienna, Arthur Arbesser is one of the most refined designers of his generation. Trained at Istituto Marangoni in Milan and Central Saint Martins in London, he worked with Giorgio Armani before founding his own brand in 2013.
His approach combines architectural rigor and chromatic sensitivity in a radically contemporary vision of the wardrobe — always attentive to the territory, the urban fabric, and the community.
For the PVDD × Istituto Secoli 2026 project, Arbesser guided the students in interpreting Porta Venezia as a visual and identity system, transforming the neighborhood into a fashion language.
Review session — Istituto Secoli
Presentation to students
Review session
Project discussion
Sketch reading
02 — Designer
Istituto Secoli — PVDD 2026
Claudia Romeo's project stems from an investigation of the Porta Venezia neighborhood as a space of identity and alterity: the historical overlap between Milanese monumental heritage and the Ethiopian community that has lived in and shaped the neighborhood for decades.
The core of the project is coffee — in Ethiopian ቡና (buna) — as a ritual, social, and visual symbol. The Ethiopian coffee ceremony, its cultural meaning, and its unifying power become design material: an original print inspired by African wax fabrics, built from the typography of Ethiopian characters.
The garment — a reversible oversized jacket with a hood — combines urban functionality and cultural storytelling. The turquoise version reveals the print as a lining, with its patterns emerging at the edges, cuffs, and hood.
Final render — front and back
Sketch and print details
The Visual Concept
The Ethiopian character for "coffee" — ቡና — is deconstructed, reinterpreted, and multiplied in an all-over pattern that evokes the wax fabrics of Sub-Saharan trade. An identity graphic born from the intertwining of two cultures coexisting in Porta Venezia.
Review — A. Arbesser
Color palette
Front/back sketch
Illustration detail
Final Sketches
Sketch-03 · Navy + Print
Wax print · Detail
Sketch review
Video
03 — Designer
HOW BEAUTIFUL IT IS
TO BE FAST
Istituto Secoli — PVDD 2026
Daniele Cavallo's project is born from Milan's inexhaustible energy — frantic, chaotic, dynamic. Instead of dampening this tension, the capsule celebrates it, transforming it into aesthetics and identity.
The concept is rooted in Futurism and its manifesto of speed: the project reinterprets Giacomo Balla's Anti-Neutral Suit Manifesto, which called for abandoning static forms in favor of bold, dynamic, and vibrant lines.
Contour lines (isoipse) — cartographic elevation lines — become the graphic sign of this tireless energy: dynamic, closely spaced, and vibrant, they translate Milanese tension into a precise and pulsating aesthetic. An all-over print applied to an asymmetrically geometric capsule, in "muscular" colors: Very Violet, Very Yellow, Very Red, Very Blue, Very Beige.
Worn render — Very Violet + Very Yellow
Flat render — front and back
Color Card
The palette expresses itself through powerful, pulsating colors that tell the story of a tireless Milan always pushing forward. Each colorway pairs a solid tone with a version printed with contour lines.
Review commission
Review — A. Arbesser
Color variants
Presentation
Video
04 — Designer
Istituto Secoli — PVDD 2026
Cinzia Carecchio's project originates from direct observation of Porta Venezia as a living urban ecosystem: its historical architecture, its heterogeneous population, its energy layered over time.
The central garment is a jacket with an integrated balaclava — a system of coexisting layers: the jacket in navy technical fabric, the bright green knit balaclava hood emerging from the zip collar, and the V-shaped back panel revealing the color contrast.
The print was developed in two variants: Pattern 1 — staggered circles in green, orange, lilac, and gray, inspired by the octagonal shapes of Liberty-style floors — and Pattern 2 — the street map of Porta Venezia reinterpreted as an all-over graphic, tracing the residents' paths.
Worn render — front and back
Moodboard — Porta Venezia
Palette & Pattern
The octagonal pattern reinterprets the Liberty motifs of Porta Venezia's historical facades. The cartographic pattern transforms the real streets of the neighborhood into an all-over design that literally brings the city onto the body.
Review commission
Fabric selection
Materials & sketches
Sketch detail
Pattern detail
Video
05 — Designer
Istituto Secoli — PVDD 2026
Sasha Trettenero's project brings a radically contemporary vision to the heart of Porta Venezia: a uniform that does not hide, but declares itself. Pink — a single, total, all-encompassing tone — becomes the visual code for the district's staff.
The garment is a multi-pocket garment-dyed denim jacket, oversized with a mandarin collar, a hidden zip closure, and a bellows pocket system on the front and back. The back bears the word STAFF as a visible and proud identity statement.
The palette is monochromatic — pink in various saturations — paired with blue-gray trousers. A garment that transforms the wearer into a recognizable and inclusive part of the neighborhood.
Worn render — front and back
Illustrated sketch — front and back
Color Palette
A single color declined in different saturations to create depth and variety within a coherent and instantly recognizable visual system in the neighborhood.
Review commission
Front / back sketch
Presentation
Review with A. Arbesser
Video
06 — Designer
Istituto Secoli — PVDD 2026
Elisa Brun's project stems from the duality of Porta Venezia: a Milanese neighborhood where historical stratifications and contemporary drives coexist. Three sources converse with each other — the Futurist Fashion Manifesto, Liberty architecture, and the neighborhood's queer nightlife — creating an imagery where memory, avant-garde, and underground culture overlap.
The garment is a structured, total black cropped jacket with a high mandarin collar and a central zip closure. The diagonal lines carved into the fabric build a sharp geometry that recalls Liberty architecture and Futurist tension. On the front: pocket panels, multiple sliders, cuts. On the back: a soft, non-adhering panel, suspended like a second skin.
A garment that declares belonging to the neighborhood without sacrificing its underground identity.
Worn render + flat render — front and back
Concept
"Memory, avant-garde, and underground culture overlap in an imagery that does not choose — it belongs to everything."
Review commission
Review — A. Arbesser
Presentation
Final session
Video
Project Notes
The idea stems from the duality of Porta Venezia, a Milanese neighborhood where historical stratifications and contemporary drives coexist. The inspiration draws from the Futurist Fashion Manifesto, intended as a tension towards movement, speed, and the breaking of conventions, from Liberty architecture, with its ornamental and decorative lines, and from queer nightlife, a nocturnal expression of freedom, fluid identity, and the performativity of the body.
07 — Designer
Istituto Secoli — PVDD 2026
Emma Canova's project is born from a fundamental idea: combining different elements to achieve harmony. The synergy created when heterogeneous components find themselves in the same environment — they converge, exchange, communicate, learn. Porta Venezia as a model of cohabitation.
The garment is a unisex jacket, developed in a size 48 with raglan shoulders that adapt to various measurements. The front is divided into three pieces by sinuous cuts where the pockets are inserted. The side is oblique and moved forward by 7 cm. The closure is an asymmetrical and oblique zip. The collar is crater-shaped.
The fit is loose, the armhole very wide — to provide freedom of movement. The palette is strictly neutral: three deep grays blending with the wool-blend bouclé fabric.
Worn render — final version
Palette
A palette that disappears into the urban landscape only to reappear in the details — the crater collar, the oblique zip, the sinuous cut of the panel. The uniform that does not yell, but reveals itself.
Technical Notes
Review with A. Arbesser
Sketch development
Video
08 — Designer
THE TURN
PORTA VENEZIA HAS TAKEN
Istituto Secoli — PVDD 2026
Lorenzo Guazzaroni's project starts from a precise observation: the turn Porta Venezia has taken. Not the fold of a fabric — but the fold of the neighborhood, its deviation from the expected path, its way of being bourgeois and rebellious all at once.
The chosen symbol is the mouth: where the voice, protest, and desire emerge. A symbol of sexuality and eroticism, the mouth becomes the internal lining of the jacket — the map of Porta Venezia printed inside, hidden, revealed only to those who open the garment.
The garment is a waxed denim field jacket — four flap pockets, shirt collar, snap button closure, adjustable bottom strap. Olive green for the final render, with black and CG7 as alternative colorways. Fabric: 12 oz 100% cotton denim with a wax coating.
Catwalk render — Olive green · Wide leg gray trousers
Fabrics & Palette
Inner Lining
The jacket's inner lining features a printed map of Porta Venezia. The neighborhood is worn literally — not on display, but hidden inside. A declaration of belonging reserved for those who know where to look.
Mouth · where the voice emerges · protest · sexuality · eroticism
Review with A. Arbesser
Commission presentation
Video
PVDD × Istituto Secoli · April 2026
UNIFORM & Visual Project
Creative Direction: Arthur Arbesser & Domenico Civita
Istituto Secoli April 21–24 · Teatro Elfo Puccini April 21–26
With the support of
Zerow for providing the fabrics. A pioneer brand in circular fashion, specialized in enhancing high-quality raw materials at the end of their production cycle.
zerow.it ↗Teatro Elfo Puccini, which will host part of the installation inside its Foyer from April 21 to 26, 2026.
elfo.org ↗